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Welcome to the Manhattan Chamber of CommerceManhattan Chamber of Commerce (MCC) is a vibrant business membership organization comprised of a cross section of 10,000 business members and subscribers ranging from sole proprietors to large corporations and multi-national firms. Connect with entrepreneurs, leaders and executives by becoming an MCC member today and help your business grow. Our mission is to advocate for, connect and educate the business community in Manhattan.

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  • 04/16/15--06:18: Keep Moving Strong
  • Improve Your Balance and Avoid Needless Falls

    By SALLY WENDKOS OLDS

    MCC Member Celeste Carlucci, Fall Stop... Move Strong is pleased to be featured in this article from NYCitywoman. Filled with practical advice, it includes 6 Easy Steps to prevent falls.

    In my circle of friends, practically everyone—including me—has fallen recently.One friend hit the floor when the chair she was standing on to reach a high cabinet tipped over. One tripped over a small rug in her apartment. One tumbled downstairs when, wearing her progressive lenses, she could not see the bottom of the staircase. I ended up spread-eagled on a sidewalk when, looking up at the marquee of the theater I was headed to, I caught my toe in a crack in the cement. The ways we fall are varied and the ways to prevent falls are also varied. As we get older our vision changes and our muscles become weaker; these may cause changes in our balance, our bones and our ability to judge distances. Fortunately, we can do a lot to prevent mishaps.

    “Reaching your sixties should be a wake-up call,” says Celeste Carlucci, a former dancer and the founder of the fall prevention and strengthening program FallStop…Move Strong™ at the Westside Jewish Community Center. Of course, younger people fall too, but the risks can be greater for people 60 and older. Many of us need to make changes. As much as we may want to look fashionable, we should wear sneakers (See Sneaker Savvy for City Living) or low-heeled shoes with rubber soles when we plan to walk four blocks or more. Also eliminate rugs that slip and slide in your apartment, learn better ways of picking up items from the floor and placing items on high shelves. Make sure your lighting is good. 



    Click here for the full article.

    UPCOMING Trainer Certification | May 15-16


    Are you a trainer ready to create your own fall prevention program? Our next Fall Stop…MOVE STRONG™ Trainer Certification is scheduled for May 15-16 at the JCC in NYC. This training workshop provides step-by-step instructions for learning the evidence-based, doctor-recommended, 10-week Fall Stop...MOVE STRONG™ Program.


    Learn more about our TrainerCertification

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    Bigger, Better... and serious about fun!

    Now you have access to savings up to 60% on over 80,000 hotels in the most desirable destinations around the world, brand new products including great deals on nationwide theme parks, movie tickets and rental cars, plus the same great Broadway shows and exciting sporting events you've always enjoyed. PLUS, shopping is even easier with a secure on-site shopping cart.

    With all these exciting changes, to ensure you continue to receive Plum Benefits email communications (to distribute to your employees) - please add Plum Benefits to your safe senders list or address book within your email client (i.e., Outlook).

    You can do this easily:
    Right click on this email in your inbox and select "Junk Email Options"
    Click on the "Safe Senders" tab and push the "Add" button
    Add email@emails.plumbenefits.com in the field provided


    These offers are provided to you by Manhattan Chamber Of Commerce.

    Think Spring with fresh new offers from Plum Benefits powered by TicketsatWork!

    With so much to do, you won't want miss all of the great offers right here in New York City! Enjoy deals on the NY Yankees, Finding Neverland on Broadway, the New York Spring Spectacular at Radio City, and the Superhero Tour of New York.

    This month, we launch the Fantasy Fairytale Vacation sweepstakes! Register for your chance to win an unbelievable Walt Disney World vacation complete with a one night stay in the Cinderella Castle Suite! It's a once in a lifetime opportunity only from Plum Benefits and TicketsatWork.

    Don't forget, Plum Benefits has access to great Local Deals, discounted movie tickets and much, much more!

    Want to sign up? It's free and easy:
    Visit www.plumbenefits.com.
    Use your email address associated with Manhattan Chamber Of Commerce or use your corporate access code ac0526895 and personal email address.
    Read and follow the easy steps on our site, and once registered you can access over 80,000 hotels online for free.

    Need help? Contact our knowledgeable customer service team at 212.660.1888 365 days a year, from 8:30am to 12am EST or contact@plumbenefits.com.

    Fun for the Family

    Gazillion Bubble Show: The Next Generation: Save over 40% and step into the UNBUBBLIEVABLE interactive stage production.

    Mamma Mia!: Don’t miss the world's favorite feel-good musical. Featuring over 20 smash hit songs from ABBA®. Save over $50.

    The Phantom Of The Opera: For over 25 years, The Phantom of the Opera has been the Broadway Musical all others are measured against. Buy tickets and save over 35%.

    Walt Disney World: Discover Disney and save.

    Six Flags Nationwide: Save on parks nationwide.

    New York Spring Spectacular: Save 45% on select sections for this dazzling musical celebration about the energy, places, people, passion and promise that make this city spectacular.

    An Evening at the Theater

    An American in Paris: The romantic story of a young American solider, a beautiful French girl, and an unforgettable European city. Save over 30%.

    Vintage: Save 30% on this interactive musical revue. Request your favorite tunes while musician and performer Gregory Charles displays his passion and talent to play anything in the American songbook, and beyond.

    Doctor Zhivago: Based on the Nobel Prize® and Academy Award®- winning classic, this sweeping saga of romance and revolution comes to the stage as a stunning new Broadway musical. Save over $50 on orchestra seats.

    Hand to God: This hilarious and provocative play centers on shy, inquisitive student Jason, who finds an outlet for his burgeoning creativity at the Christian Puppet Ministry. Orchestra seats from $81.

    The Book of Mormon: Tickets start at $129 for the nine-time Tony Award® winning Best Musical from the creators of South Park.

    Jersey Boys: Discover the true life, behind-the-music story of Frankie Valli and The Four Seasons. Now is the best time to save on Broadway's Tony® Award-Winning Best Musical. Save up to $50 on orchestra seats.

    A Gentleman's Guide to Love & Murder: Getting away with murder can be so much fun… and there's no better proof than the knock-em-dead hit show that’s earned unanimous raves and won the 2014 Tony Award® for BEST MUSICAL. Exclusive Offer: Save $70 on Mezzanine Seats.

    For the Sports Lover

    Richard Petty Driving Experience: Every race car driver wants to win the Daytona 500 and now you can feel what it's like with Richard Petty Driving Experience at Daytona International Speedway. Save over $75 - Location Closing Soon.

    Yankees: A Timeless Legacy - Come out to Yankee Stadium in 2015! Share unforgettable memories with family, friends and associates and cheer on the Yankees in their quest for a World Series Championship. - Save Over 50%.

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    Universal Orlando: Buy tickets now and save.

    Aquatica, Seaworld's Waterpark™ Orlando: This one-of-a-kind waterpark is home to some of the world's most thrilling water rides, featuring 38 slides, rivers and lagoons and 84,000 square feet of sparkling white, sandy beaches. Save over 40% on tickets.

    Michael Jackson ONE by Cirque du Soleil® : Through the use of cutting-edge technology, Cirque du Soleil has produced a new theatrical experience not only respectful of Michael's legacy but also very distinctive from Michael Jackson THE IMMORTAL World Tour. Exclusive seat assignments available.

    "O" - Cirque du Soleil®: World-class acrobats, synchronized swimmers, divers and characters perform in, on, and above water to create a breathtaking experience. Exclusive seat assignments available.

    5-Line Tropical Adventure Zipline Tour by Maui Ziplining Company: Save 15% on tickets and you will soar above the lush gardens of the Maui Tropical Plantation while your highly-trained guides will narrate your adventure with information on Maui's plants and culture.


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    By Joe McKendrick, contributor, Forbes Insights
    For small- to midsize-business executives, the digital revolution offers opportunities not imaginable just a few years ago. Markets across the globe can now be reached with a few clicks of a mouse. The latest and greatest applications are available for immediate use, with no need for installation or setup. Detailed answers to any and all market questions are just a split second away. Customers are ready and eager to help spread the word about a company if they are happy with their experience.
    Welcome to the digital age, where everything is connected. Thanks to significant advances in information technology, small to midsize businesses now have access to the same powerful, secure and networked technology resources that large corporations enjoy. These resources – which can be drawn from onsite data centers, from the cloud or from a combination of both – help deliver insights from data analytics, faster time to market, and highly customized products and services to customers, as they need them.
    These digital technology advances are part of an ongoing evolution that began with the computerization of rote functions across small to midsize enterprises – such as maintaining customer records, or automating general ledgers and accounting sheets. This accelerated over the past decade, as businesses learned to automate their order-to-cash processes, capture essential customer information and store it securely in powerful databases, while providing employees the tools to quickly access important information and make decisions. Infrastructure solutions, built on Microsoft Windows Server 2003, paved the way for small to midsize businesses to enter the information age and to make computing power ubiquitous across their enterprises.
    However, while these solutions have served many small to midsize businesses well over the past decade, it’s time to adopt the next generation of computing to move to the next level. While Windows Server 2003-based applications have been very effective at computerizing core business operations, this older technology has reached its limits. (Microsoft has announced it will be ending support for Windows Server 2003 in July 2015.) The software and underlying hardware in Windows Server 2003 was not designed to run or effectively integrate with today’s generation of applications, or to support greater mobility and cloud access. If a company wants to run components in the cloud or enhance connectivity with suppliers and customers, additional workarounds are required.
    Small and midsize businesses now have compelling choices for advancing into the digital era. They can continue to build, deploy and maintain applications and data in-house, through a powerful new generation of resident servers; go to the cloud for the same resources; or employ a combination of both in-house and cloud technologies for their needs. The latest infrastructure solutions on the market, both on-premises-server and cloud based, provide development, deployment and infrastructure services, and support many different programming languages, tools and frameworks, including both Microsoft-specific and third-party software and systems.
    A new generation of on-premises servers blends high levels of processing power with access to networked or cloud resources, enabling small and midsize business to have access to the same technological capabilities as their larger counterparts, without the overhead costs of maintaining an IT infrastructure.
    Windows Server 2012 R2 Essentials, based on Windows Server 2012 R2, enables businesses to take advantage of a wide range of IT resources, including on-premises applications, as well as cloud-based applications and services such as Microsoft Office 365, Microsoft Exchange Server 2010 and Microsoft Azure. Windows Server 2012 Essentials provides automatic backup and quick-connect VPN, data security, virtual operation, cloud service integration, remote access, file and print sharing, data backup and restoration, and other core server capabilities in one integrated package. Small and midsize businesses can choose which applications and services run on-premises and which run in the cloud. For example, they can run an on-premises copy of Exchange Server, subscribe to a hosted Exchange service or subscribe to Office 365.
    With a cloud-centric option, businesses can access and run the latest business applications – as well as existing applications—and connect those applications, data and services to any end-user client or device. Workloads can be moved between on-premises and cloud environments with the click of a mouse. With unlimited scalability instantly available, small and midsize businesses can launch promotions or new market initiatives without worrying about overwhelming their infrastructure with more transactions or data than it can handle.
    Microsoft Azure, available with Windows Server 2012 or as a standalone service, enables businesses to quickly scale up or down to match demand, and small and midsize businesses pay only for what they use. Small and midsize businesses can see substantial savings in on-premises data center costs, because they will not be required to pay for and maintain extra, unused server capacity. Companies can use hundreds of terabytes, and even petabytes, of Azure-based storage – a key benefit as big data grows, along with various unstructured file types, such as video files and sensor data.
    Cloud-based solutions such as Azure are always highly available. It offers automatic data storage, backup and recovery. In addition, security is assured, through identity and access management technologies, as well as Active Directory, which provides an identity and access management cloud solution to help control access to thousands of Microsoft and non-Microsoft applications in the public cloud.
    The stakes in moving to a more digital-capable platform are high for small to midsize businesses. Businesses cannot afford the risk of relying on old technology that serves to just help them “get by.” That’s because it’s a different world than it was five to 10 years ago. Not only are small to midsize businesses competing against their counterparts across town, but they are also competing against startups from around the globe. Business managers need to be able to reach out and actively engage with customers, suppliers and employees. They need to have data available that provides the intelligence to understand the forces shaping their markets, as well as the preferences of customers. They need the flexibility of accessing applications from both their PCs and mobile devices. Microsoft Windows Server 2012 R2 Essentials and Microsoft Azure make it easy for businesses to transition to this digital reality. In the process, they will be able to fully participate in today’s digital marketplace.
    The digital age is here, and now is the time for small and midsize companies to begin building for the future.
    If your company is ready to embrace new technology, there are a variety of resources available through both Microsoft and our partners to help guide the journey. For example, resources on the SMB Business Hub are a great place to start your Windows Server 2003 migration plans. It features on-demand webinar content, a migration planning assistant and other valuable information that will help small businesses discover, assess, target and migrate to modern technology. Be sure to discuss details with your technology partner, or Microsoft can help you find one through Pinpoint.

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    Growing older in New York does bring some benefits—notably discounts and special offers that make it easier to enjoy the city we love. Whether you like the phrase “senior discounts” or not, you can get them practically everywhere you open your wallet. 

    A few perks start when you turn 50 thanks to AARP, but lots more roll in the older you get. Many drugstores and grocery stores have weekly or monthly “senior discount days” with 10 to 25 percent off—so check out your neighborhood stores. And there are plenty of other discounts available on a variety of products and services—discounts at movie theaters if you’re 60 or 62, travel on NYC buses and subways if you’re 65+, and even sports (year-long NYC Parks tennis permits are $20 if you’re 62+, a huge reduction from the usual $200 fee). 

    But what really draws many of us to the city and why we especially love living here are the city’s rich cultural institutions. So keeping that in mind, here are many of the cultural institutions where “seniors” (65 and older unless otherwise indicated) will happily say “senior discount, please.” Be sure to have your ID handy. And note: Almost all museums sell tickets online to adults and seniors for $2 less.

    To read the entire article, please click here.

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    Company: Scotwork North America
    Company Description: The North American Division of the world’s largest independent provider of negotiation training.  
    Industry: Marketing and Advertising 
    Job Title: Marketing Coordinator
    Experience: Associate
    Job Function: Marketing
    Employment Type: Full-Time
    Location: Parsippany, NJ

    Job Description: 

    As the Marketing Coordinator, you will work directly under the Director of Operations to develop and maintain ongoing marketing initiatives in order to increase sales revenue for Scotwork North America. You will be responsible for generating brand awareness through the coordination of promotional events and online marketing initiatives. Responsibilities will include:

    Following up with incoming business inquiries via phone and email 
    Assisting sales team in new business development; researching new companies and contacts, creating engaging marketing materials to be distributed to prospects
    Maintaining new business inquiry reports via Salesforce.com and sending weekly updates to team 
    Developing creative and engaging marketing materials such as email campaigns, event descriptions and invitations, advertisements and banners.  
    Upkeep of social media outlets including Facebook, Twitter, Youtube and LinkedIn. 
    Working directly with the CEO, clients and outside vendors to coordinate regional negotiation workshops 
    Researching, planning and executing trade show opportunities and corporate events while acting as main point of contact to all outside vendors.
    Working directly with copywriter to establish new pitch letter ideas, monthly newsletter topics and webinar topics. 
    Working directly with regional business chambers while maintaining working relationships with directors to determine event sponsorship and networking opportunities for you and for the entire sales team. 
    Managing outside SEO vendor to establish ongoing successful AdWord campaign
    Managing a team of interns on a weekly basis 

    Desired Skills and Expertise:

    Excellent written and verbal communication skills 
    Team management skills
    Event planning and logistics management 
    Budget management 
    Email marketing 
    Social media management; Facebook, Twitter, YouTube, LinkedIn
    Basic understanding of media relations
    Basic understanding of Google AdWords
    Organized and attentive to detail 
    Ability to self-motivate and work independently as well as thrive in a team environment

    Jessica Day

    Marketing Manager

    Scotwork North America  400 Lanidex Plaza | Parsippany, NJ | USA | 07054

    www.scotworkusa.com     Tel: 1 (973) 428-1991    Mob: 1 (551) 265-5056

    Scotwork (n) NegotiationDefining negotiation



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    By Patricia Cole.
    To visit the website, please click here.

    I am the founder and director of the Anti-Human Trafficking Program at the Manhattan Chamber of Commerce

    Over many years, as I was moving up the management ladder in financial services on Wall Street, I became increasingly involved in nonprofit board work. It gave me a great introduction to the very diverse and expansive world of service. It also ignited the drive to increasingly dedicate my personal time and energy to serve important social justice causes from organizing United Way annual fundraisers, to digitalizing Title 1 school programs to reduce dropout rates, to cheering on the pediatric cancer ward at local hospitals.

    Human trafficking is now considered one of the worst human rights violations that take place in the United States and across the world. It is not just a human rights issue, but also a social justice and corporate social responsibility issue.

    Last fall, we began an education, advocacy and awareness-raising program with the Manhattan Chamber of Commerce community – called “€œWhat Business Can Do To Fight Human Trafficking.” The MCC is a longstanding and leading business membership organization serving over 10,000 business members in the New York metropolitan area. The MCC mission fosters socially responsible corporate strategy to serve economic and social progress and community development.

    Businesses often may have little knowledge or practices in place to prevent human trafficking. They may unknowingly facilitate human trafficking. Good standards, however, can be easily implemented and include adopting relevant corporate compliance policies, educating management and staff, notifying partners and suppliers, supporting effective legislation and leveraging one’s corporate standing within the community.

    Broadening the call to action to this part of the business community will lead to significant deterrence of exploitation. This program also enables also enable good businesses to respond to the ever-growing global demand for pro-active social involvement.

    The world needs caring and committed partnership and advocacy on behalf of those most vulnerable, those in need of a voice and all those who deserve freedom from modern slavery. Now in my encore, I can truly say that we all benefit from respecting the richness and diversity of older workers talent and insights and contributions. Thank you all!!!

    Help Put an End Human Trafficking! If you see something, say something.

    National Hotline Number: 1-888-3737-888

    24/7 interpreters available/Confidential Text: BeFree (233733)

    To visit the website, please click here.

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    Delta has completed full flat-bed seat modifications in Delta One™ on flights between New York-JFK, San Francisco International and Los Angeles International airports.
    The modifications, performed on Delta's 757 transcontinental aircraft, mark a significant product milestone to deliver one of the most exclusive cabins in the sky to customers flying from coast to coast. In addition to the full flat-bed seats, customers seated in Delta One already receive meals from renowned chef Michael Chiarello, premium entertainment via Delta Studio and additional touches such as Westin Heavenly In-Flight bedding and Tumi amenity kits featuring skincare products from Malin+Goetz.

    Delta announced the implementation of full flat-bed seats, in what was then known as BusinessElite, on all flights between New York-JFK and Los Angeles International Airport in June 2014.

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    Well they built the Titanic to be one of a kind, but many ships have ruled the seas
    They built the Eiffel Tower to stand alone, but they could build another if they please
    Taj Mahal, the pyramids of Egypt, are unique I suppose
    But when they built you, brother, they broke the mold 
    Terry's Song, Bruce Springsteen 


    The Queens Chamber of Commerce joins the greater Queens community in mourning the loss of Jack Friedman. To honor him, we are asking Chamber members, business partners, and friends, to show their love and support for Jack within the New York Daily News Business Expo guide, which will be shared on May 13th at Citi Field. 
    This year, we will be featuring a special section called "Memories of Jack" where members of our community can express how he made them laugh, shared his knowledge, or helped them succeed. Jack believed that if the businesses in Queens succeeded, the overall quality of life would continue to be vibrant for the entire borough. 
    The Business Expo was always one of Jack's favorite events because it brought thousand of people together to help accomplish just that. The NY Daily News will donate a portion of the sale of these ads back to charities that influenced Jack: The National Diabetes Foundation and the National Kidney Foundation. 
    All ads and "memories" should be submitted to Sophia Ganosis at the Queens Chamber of Commerce by emailing sganosis@queenschamber.org.  


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    Click here to donate and help Nepal earthquake relief efforts.

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    For the second year, Wells Fargo is inviting eligible business owners to enter a nationwide contest to win $25,000 and a business mentorship opportunity. To enter, business owners must submit a 2-1/2 minute video or 600-word essay with a photo responding to questions about their business.  Twenty-five finalists will be selected to each receive $1,000 for their business. Five grand prize winners will be selected from the 25 finalists to receive $25,000 each for their business. The contest runs from May 1 through June 30, and winners will be announced in September. View webisodes from last year’s finalists to see how they’ve taken their business to the next level since participating in the contest.

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    Verizon Invested More Than $ 2.3 Billion in 2014 to Further Strengthen New York's and Connecticut's Telecom Infrastructure

    Verizon Wireless Investments Improve Data Speeds and Enhance Coverage and Capacity in Region

    Company's Network Investments Increase Reliability, Fuel Innovation and Economic Growth

    NEW YORK - Consumers, businesses and government agencies in New York and Connecticut continued to benefit from Verizon's 2014 investment of more than $1.5 billion in its industry-leading fiber-optic and wireline networks.

    Since 1995, Verizon has spent in excess of $1 billion each year to further build, refine and modernize its land-based infrastructure in the two states.

    In addition, Verizon Wireless invested more than $830 million throughout New York and northern New Jersey. In the New England states, which include Connecticut<http://www.businesswire.com/news/home/20150402006180/en/Verizon-Wireless-Announces-Enhancements-4G-LTE-Network#.VS5UKE8rjcu>, Verizon Wireless completed $378 million in wireless network enhancements throughout the region. These investments gave Verizon's customers improved data speeds, and enhanced their network capacity within the region. Verizon Wireless also continued to expand its industry-leading 4G LTE and XLTE networks across the region, to deploy small cells and distributed antenna systems in high-traffic areas, and to roll out Voice over LTE (VoLTE) technology.

    Please click here to read the entire article.

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    These offers are provided to you by Manhattan Chamber Of Commerce. 

    With so much to do, you won't want miss all of the great offers right here in New York City! Enjoy deals on the NY Yankees, Finding Neverland on Broadway, and the Superhero Tour of New York. 

    Our Fantasy Fairytale Vacation sweepstakes is winding down so hurry up and enter if you haven't yet! Register for your chance to win an unbelievable Walt Disney World vacation complete with a one night stay in the Cinderella Castle Suite! It's a once in a lifetime opportunity only from Plum Benefits and TicketsatWork. 

    Enjoy deals on newly nominated Broadway shows like Something Rotten, An American in Paris, On the 20th Century, and more! 

    To read the entire article, please click here.

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    Recently MCC Member Faith Kinslow of True Identity Branding appeared on the MCC Podcast The Voice of Manhattan Business. Please see the outstanding feedback she received as a result of being on the show below. You can listen to her podcast here. You can learn more about Faith’s business at www.trueidentitybranding.com.

    “Great Podcast!! Brilliantly insightful! I never comment on these things but I am compelled to share with all that this is the BEST commentary that I have heard on the topic and I have been supporting the marketing field for well over 28 years! ”

    "Great interview. I could not have answered those questions any more concisely and accurately. Most people don't understand the breadth of marketing - 1. Strategy, 2. Asset Development, 3. Promotion. As faith pointed out, the only thing the consumer sees is promotion - the tip of the marketer's iceberg."

    "I just listened to your interview...wonderful!!! It was very insightful!"

    “Thanks for sharing this great podcast interview! It helps to be reminded to continually ask those questions of your brand and business each day.”

    “That was a great interview and very informative.”

    “You really nailed those questions.”

    “Just finished listening to your MCC PodCast. Great job! Articulate and very well thought-out answers.’'

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    This four-day festival invites you to see and taste all Harlem has to offer from the artists of the kitchen, the canvas, the stage and the streets. Come Dine In Harlem! for a one-night-only multi-room dinner party for the ages, hit The Stroll, where Harlem’s food, art and culture will converge or hear what the tastemakers are discussing at Harlem Talks. With all of this and more, you need to be in here!
    When friends and founders of the Harlem EatUp! Festival, executive chef, restaurateur and Harlemite Marcus Samuelsson and veteran event marketer, Herb Karlitz, put their heads together about celebrating Harlem they couldn’t be stopped. Three months later, together with the sage insight and support of Harlem business tastemakers and residents, they would announce Harlem EatUp! to the world!
    As part of its mission and dedication to Harlem, the Festival will donate proceeds from ticket sales to Harlem Park to Park and Citymeals-on-Wheels. Respectively, both organizations continue to provide a positive and direct impact on the community through small business support and feeding Harlem’s homebound elderly.

    - Save 15% on tickets to THE EXPERIENCE AT THE STROLL Saturday, May 16 http://harlemeatup.com/events/the-stroll-a-grand-tasting-experience/
    Tickets include access to the tasting tents where you can taste food from 24 Harlem restaurants, enjoy a wide variety of wines, spirits and beers, watch celebrity chef demonstrations and much more!

    - Save 15% on tickets to V.I.E. EXPERIENCE AT THE STROLL Saturday, May 16 http://harlemeatup.com/events/the-stroll-a-grand-tasting-experience/
    All the benefits of THE EXPERIENCE plus a special V.I.E. area for meet and greets with the Celebrity Chefs

    - Save 15% on tickets to HARLEM TALKS Saturday May 16 http://harlemeatup.com/event-type/panel-discussions/
    Fascinating panel discussions with celebrity taste-makers and Harlem personalities!

    DISCOUNT CODE: MCOC

    For more information please go to http://harlemeatup.com/.

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    By Brenda Coffee, www.1010parplace.com


    Beth Bronfman is vivacious, smart, insightful, funny and always willing to help advance the cause of women in business. The recipient of three prestigious awards for women business leaders—the Presidents Award for the Women Presidents’ Organization, Office Depot Businessman of the Year Award and the Enterprising Women of the Year Award—Beth Bronfman’s built a multi-million dollar, New York advertising, interactive and branding firm, View The Agency.

    VIEW HAS A REPUTATION FOR CREATING THE IMAGERY THAT MAKES BRANDS. BETH, AND HER PARTNER, KEVIN DOWNEY, APPROACH THEIR CLIENT’S NEEDS FROM THE PERSPECTIVE OF THE TOTAL BRAND EXPERIENCE.

    “There’s so much clutter out there,” said Beth. “You have to develop a strategy that really stands out and that’s top-of-mind when the consumer’s ready to buy.”

    During Macy’s “glory days of the 80s,” Beth Bronfman was VP of Advertising. Her time at Macy’s helped her understand the retail process: how to work with merchants, sell products and learn that advertising is a full-circle, brand experience.

    “Sometimes clients will hire a digital agency for this, and a traditional agency for that, but what happens is there’s no commonality. There’s no Brand Steward. Because we understand how to sell the product, we’re in an ideal position to help the client. I am a Brand Steward in all aspects of my life. You always want to find the best ways you can to help people out, and it’s the same thing when it comes to selling their product.

    “It’s not just the ad or the store, TV or the radio, and now, digital. It’s everything, all involved. I think that’s been our strength. We all (ad agencies) create beautiful ads, but it’s understanding the whole full-circle of integrating everything. It’s a very special skill set.

    “Clients want to be on digital, but the question is, ‘Are you selling a brand on digital?’ ‘Are you selling the product on digital?’ ‘Are you selling back to a website?’ You have to have a strategy. It’s not just about taking their money and putting it on digital. You have to understand what digital can do for their product. You have to know how to integrate the design, the technology and the understanding of the retail environment with the other branding marketing you’re doing. We’re the kind of agency that acts as your in-house agency, because we’ll come in and work in all venues, because we understand each one and how they work together.

    “People want a brand experience. They want to like and enjoy the product that makes them feel good. Whether it’s a Chanel bag, or not, the consumer has to think the experience was just perfect for them to spend the money. Then these customers become brand ambassadors, because they’re going tell their friends.”

    BETH BRONFMAN’S ADVICE FOR BUSINESS OWNERS

    • If you’re passionate about it, you’ll find a way to make it happen. 
    • Find organizations that help women in the corporate or entrepreneurial world. 
    • Never stop networking. 
    • Don’t be afraid to ask for help. 
    • Be a great listener. 
    • Learn to work on your business, not in your business. 
    • Always hire people that are smarter than you. 
    • It’s all about the long game. 
    • It’s never about you. It’s always about the client. 
    • Understand the buck stops with you. 
    • Carefully select an advisory board. 
    • Get a line of credit when you don’t need it. 
    • Be resilient. 
    • Don’t be afraid to fail, and don’t take it personally. It’s only business.

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    Harlem EatUp! is 1 Week Away!
    Top Five Reasons To Attend Harlem EatUp!

    #1 - Celebrate the culture of Harlem at The Stroll: A Grand Tasting Experience

    Harlem vibrates with art, music, dance, style and of course food. Discover all this and more at The Stroll! For the best experience, buy a ticket to The Experience. While live DJ sets play in the background, taste signature bites from 24 Harlem chefs and sample a selection of almost 40 fine wines, 40 beers and a dozen spirits and cocktails. 

    #2 - Culinary Demonstrations From Celebrity Chefs

    Learn tricks of the trade and new cooking techniques from Marcus Samuelsson, Aaron Sanchez, Scott Conant, and many more on The Avenue at The Stroll! These demonstrations begin at 12:15pm and are presented by Macy's. Seating is limited and available on a first-come basis! 

    #3 - Wines, Beers & Spirits Tastings From Over 30 Brands at A Sunday Afternoon & The Experience

    Sundays in Harlem are made for family, friends, and wine, spirits and beer! Purchase one of our SIPS packages and sample.... 
    Wines from: Banfi, Bedell Cellars, Bordeaux Wine Council, Franciscan Estate, Frederick Wildman, House of Mandela, Kenwood Vineyard, Robert Mondavi Winery, Rosatello, Roscato, and Terra Andina
    Beers and Ciders from: Angry Orchard, Blue Moon, Coney Island, Coors Light, Corona Extra, Harlem Brewery, Modelo Especial, Negro Modelo, Pacifico, Palm, Samuel Adams, Shiner,  Smith and Forge, and Victoria
    Spirits and Cocktails from: Basil Hayden's, Cruzan Rum, Domaine de Canton, Hendrick's Gin, Hornitos, Hpnotiq, Knob Creek, Maker's Mark, PAMA and Tito's Homemade Vodka
    *If you're attending the Experience at The Stroll on Saturday, you'll also be able to sample from the same list!

    #4 - You Could Meet Marcus Samuelsson

    Enter now for your chance to win a meet and greet with Marcus Samuelsson at Harlem EatUp!

    #5 - See DJ Stormin' Norman, the NY Knicks & NY Red Bulls at A Sunday Afternoon in Harlem

    Whether you are a sports fan, or a music fan, A Sunday Afternoon in Harlem will have something for you! One of Harlem's favorite residents, DJ Stormin' Norman will be performing in his own backyard, and players from the NY Red Bulls and NY Knicks will be there to meet everyone!

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    "Great leaders inspire. They pull in talented and high-performing staffers. But behind each powerful leader you'll find something equally powerful: a company culture that motivates people to work hard and stay with the business."

    As long as you have a business, you have a company culture. Instead of leaving it to grow on its own, you can nurture it and make it into something that will breed loyalty and motivation. Creating a strong culture—one of fun, sharing, collaboration, and connection—can be done in five simple steps, according to Carol Skube, a Minneapolis-based human resources consultant.

    Step 1: Understand

    A strong culture is founded on more than just paid lunches or personalized parking spaces. Great leaders understand what is important to their employees. As a business leader, developing a strong company culture starts when you take steps to find out what motivates the people who work for you.

    The process of understanding starts with communication. Talk to your employees to find out what you both expect from the job, Skube says. This will help you clarify your expectations of your staff and, in turn, help you learn what motivates them. It will also send a message to your staff that collaboration and communication are important to your company.

    As you talk to your employees, you also will learn what's important to them. This understanding will help you build a culture of fun and sharing that is appropriate for your company, rather than one based on your idea of what people might enjoy.

    Step 2: Take action

    Once you've taken the time to understand your employees, it's time to take action. This follow-through is important, as it shows that you have taken your employees' interests and concerns to heart.

    Try this simple exercise: Divide a blank piece of paper into four quadrants labeled fun, sharing, collaboration, and connection. For each heading, brainstorm a list of actions you can implement to improve your company culture in this area. For example, under "fun" you may have things like a Friday drawing for free passes for dinner, a movie, or some other treat.

    When you take action, it's important to set yourself up for success. Rather than doing everything at once, try implementing a selection of ideas that you know you can do and do well. Highlight a few of the items from your brainstorming list that you'd like to implement immediately. The rest you can save on a prioritized wish list of things to do later.

    Step 3: Involve
    A company culture comes from all employees. When it's successful, it's something that you start and that your employees continue.

    Ask your employees how they think they can contribute to the success of the business and its culture. Encouraging them to take a personal stake in the company can nurture a new and positive energy, Skube says. When this happens, your employees have gone beyond their day-to-day duties. They now feel responsible for the company's success.

    Step 4: Collaborate

    At this stage, your employees should be involved in your company culture. Now comes the time to grow, deepen, and further develop it. This is where collaboration really comes into play.

    Give your employees the room they need to follow through with their own ideas. This doesn't mean allowing them to go off in all kinds of different directions. In your pivotal role as the leader, it is up to you to oversee and guide this creative force along the right path. Encourage them, but discuss concrete ways of putting ideas into action, and hold them to any agreed-upon action plan.

    It's important the employees understand that the perks and benefits they enjoy come as a result of this work. Individuals who view them as an expectation can potentially affect the entire group attitude in a negative way. "Are people going to be held accountable for meeting their objectives and delivering their commitments? If I'm not held accountable, I may or may not do it," Skube says.

    Step 5: Demand accountability

    Company culture isn't something you start and then ignore. Like a well-tended garden, a strong culture is the result of creativity and care. Make accountability part of your culture, through strong communication and follow-up. Make it easy to communicate with tools like Yammer and Lync Online in Office 365.

    You will know if your culture has been built effectively if your employees are not only trying out new ideas but meeting expectations and commitments regularly. Their interests and needs will change as your company grows. Take the time to re-evaluate these motivation factors if you find a change in performance.

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    Ringing up total strangers to chat about your business and persuade them to set up a meeting is very hard to do.

    Simply picking up the phone takes courage. But turning cold calls into actual sales calls — that takes confidence and thick skin as well as skill.

    Prospects may react with hostility or courtesy, but that won't change the odds. You face a firestorm of rejection for every spark of interest you ignite. Even seasoned salespeople shudder at the thought of cold calling. Plus, with many marketers reluctant to take risks these days, the challenges of cold calling are even greater, especially for startup entrepreneurs.

    "Your #1 competition right now is the status quo. Every buyer will ask, 'Does buying this product make sense for me?' You've got to give him that reason,” says Stephan Schiffman, author of the best-selling Cold Calling Techniques (That Really Work!).

    When done right, with smart research, scripts, presentation, and delivery, cold calls do land business— even if money is tight.

    Here are eight expert tips to help your cold calls yield some hot results.

    1. Aggressively target your buyers.

    The more you can define your markets, the greater your chances of differentiating your business and gaining access to decision makers. "Too many new business owners don't write a business plan, or they just do one for bankers, so it doesn't cover marketing very well," says Jim Brown, Executive Director of the Russ Berrie Institute for Professional Sales at William Paterson University in Wayne, N.J. Entrepreneurs often skip the upfront work of narrowly identifying markets appropriate for their services. As a result, sales efforts are all over the map. "It's a waste of time," says Brown. It’s also a waste of money. Every owner should have a plan. Until you know the companies or consumer markets that are ripe to buy your wares, don't pick up the phone. You need to distinguish yourself and your company from random telemarketers.

    2. Invest in research.

    At Benefitfocus.com, an application service provider of employee benefits, the sales team is trained to suggest solutions to client problems rather than to simply present online demonstrations. "More often than not, sales associates are in competition with 'the way it has always been done,’” explains Bob Stevens, Vice President of Sales and Marketing for the Charleston, N.C.–based company. “Our sales associates are encouraged to research a company they are going to cold call, so they know something about the company's business and their human resources needs."

    3. Craft a good script—and use it.

    You can't wing it. Despite the fact that you're passionate about your fledgling business, communicating the benefits of your product takes distinct skills. With limited time on the phone, a written script lets you focus on points you want to make. In a few short sentences, you must provide both a description of your services and compelling reasons why the prospect should buy your product. You can then move on to secondary benefits or news. "The script shouldn't be word for word," says New York sales trainer Wendy Weiss, author of Cold Calling for Women: Opening Doors and Closing Sales. "It's a way to prepare yourself for the conversation. You decide ahead of time how you want to present yourself, what reaction you want to get, and how to ask for what you want." Be ready to counter possible objections with specific explanations, statistics, or case studies. If an objection is raised that you hadn't anticipated, react as best you can. Then write it down and prepare a detailed response before the next call. ”Not everyone is born a salesperson. Luckily, there are things you can do to improve those skills, like hiring a coach or reading a book," Weiss says.

    4. Warm up every cold call.

    It helps if you don't start on thin ice. Before calling, send the prospect a smart, useful introductory notice. "You should send a short, personal letter saying something like, 'I'd like to introduce myself. I've developed a new product, and I specialize in your industry. I'll be calling,'" says Brown. "Wait two days after they've gotten the letter, then call." There are obviously many introductory options, depending on your targets and products. "When possible, we precede calls with a mail or email campaign," says John Rarrick, a marketing consultant in Nyack, N.Y. "This allows us to use introductory phrases such as 'Hi, I'm just following up on the brochure we sent you. Did you receive it?'“ White papers or special reports are useful for consulting services; introductory discounts may stand out for suppliers or retailers. Make sure you enclose a note describing your services and indicating that you'll be calling in a few days to gauge interest. Then, promptly follow up.

    5. Be nice to the gatekeepers.

    An executive screener's job is to guard the inner sanctum. Becoming irritated, frustrated, or rude with such assistants will only hurt your business. Think through strategies to get gatekeepers to open doors. Create a friendly mood. Learn screeners' names and preferences. By making the gatekeeper an ally, you'll win access more easily.

    6. Practice, practice, practice.

    As with most skills, the more cold calling you do, the better you'll get. Rehearse your pitch out loud with friends or associates. Some experts suggest standing during calls in order to give your voice authority and energy. Everyone always says smile while you talk, because that will be also conveyed in your voice. Some trainers advise facing a mirror so you can see when your energy or body language flags, and you can adjust. All such strategies attempt to substitute for the usual visual clues of conversation, which some studies pinpoint as 80 percent of how people communicate. Whatever helps you infuse warmth and confidence in the calls, try it. Weiss suggests dividing all your leads into A, B, and C lists: "Practice on the C’s before calling the A’s."

    7. Then customize your delivery.

    Don't become too attached to any particular script or language. Once you have a framework, you must be able to fine-tune it to fit individual prospects. Every customer has specialized needs and preferences. Edit your calling script to hit nerves for each new audience. Make sure you're up to speed about your community and industry or market news. You want to sound plugged-in and connected whenever you call prospects.

    8. Create warm introductions instead of cold calls.

    Make every conversation more relevant with social insights that help you get to know the person behind the contact data. Learn how Dynamics CRM Online can help your business by downloading the free white paper, The ROI of Trust.

    Cold calling is difficult and daunting work, but it does pay off. To be successful at cold calling, Weiss says, "You need to be targeted and focused and to call only on those people who are ready to buy."

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    Last year, Google’s search and advertising tools helped provide $131 billion of economic activity for more than 1.8 million businesses and nonprofits across the United States.

    Google is best known as a search engine. But it's also an engine of economic growth for millions of American businesses, small and large. Ninety-seven percent of Internet users look online for local products and services, and businesses use the Internet—and Google tools—to reach these potential customers.

    In New York, Google contributed $21.5 billion of of economic activity Google helped provide for New York businesses, website publishers and non-profits171,000 New York businesses and non-profits benefitted from using Google’s advertising tools, AdWords and AdSense, $22.6 million of free advertising was provided to New York non-profits through the Google Ad Grants program, and 4,000+ full-time employees in NYC.
    You can read about NYC businesses like Poppin and learn how we calculate Google’s economic impact at google.com/economicimpact.

    If you have any questions, just let me know and here are some of our additional small business efforts that may come in handy for Chamber members: Let’s Put Our Cities on the Map, Get Your Business Online, and Accelerate with Google.

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    Survey findings and summary

    Thumbtack and Bloomberg have announced the results of a new monthly survey of America’s small businesses.

    “We are excited to be able to reveal this new survey, which will capture the sentiment of over ten thousand small service providers nationwide on a monthly basis,” said Jon Lieber, Chief Economist of Thumbtack. “Many of these businesses have few or no employees, and are often overlooked in other widely tracked business surveys. We hope by drawing attention to them we can offer new insights into what’s happening in a part of the American economy that is difficult to study.”

    The inaugural version of the survey shows a slow and steady recovery among America’s smallest businesses:

    • There was a 25 percent reduction in businesses citing “uncertain economic conditions” as their number one concern for the future.
    • Business owners felt overwhelming optimistic about the future, as over 80 percent of them predicted their revenues would increase over the next 3 months and that financial conditions would be better as well.
    • Good feelings were shared across the country as businesses in every state reported feeling “somewhat positive” about the economy in their area.
    • Comparing the states to one another, the latest survey shows that businesses in Southern states reported feeling the most positive about the economy, and that businesses in the far West and Northeast were the most tempered in their positive views.
    • Expectations for inflation were slightly elevated from one year ago, with small businesses on the whole feeling neutral in their outlook for how prices would change in the near future.

    For more information about the survey or the methodology, please email Thumbtack’s Chief Economist Jon Lieber at jon.lieber@thumbtack.com.

    To go on the webpage and get more information, please click here.

    Source: thumbtack.com

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